The Impact of Energy Drinks on the Army Research Proposal

The Impact of Energy Drinks on the Army - Research Proposal Example Nearly 118 years ago, the U.S Army made its initial efforts to nurture and use an organized physical training program. One of the main facts acting as a driver is the program development and all later enhancements which remain unaltered. From the initial years, the preponderance of new entrants to the U.S. Army does not have the adequate physical fitness levels for carrying out their duties more efficiently in a combat. Since the birth of U.S. Army in 1775, this has been the case and at the end of the Civil War, this was more apparent. For preparing its soldiers for combat, the U.S. Army has recurrently fine-tuned its fitness regimen. FM 21-20 Physical training has been the unique source of physical training perused by U.S. army since 1941. The outdated FM 21-20 physical training was replaced by Army Physical Readiness Training in March 2010. United States Army doctrine considers the effect of physical fitness as a significant factor which has the direct impact on mission preparednes s. U.S army learned hard lessons from Korean War as the deployment of 540, not well-trained soldiers were routed by the North Korean army. As per U.S. Department of Army, an army’s unit physical training program should be footed upon the unit’s most physically demanding skills, the program should include activities like foot marching for shorter distances like 3 to 5 miles under fighting load, loading and lifting equipment, organizing for impediment course negotiation and movement strategies for individuals.

The strategy of Cathay Pacific (Customer Loyalty) BA (Hons) in Essay

The strategy of Cathay Pacific (Customer Loyalty) BA (Hons) in Business Administration - Essay Example In order to sustain in the competitive global market, the airline services significantly needed to acquire great proportion of loyalty and satisfaction from the customer. However, this high competition has proved to be an advantage for the travelers as they get chance to travel for low cost. With every airline service offering better product quality, lower price and promotional offers, the competition became even tougher. Since there is numerous number of airlines in the international routes, it gets harder to reap on profits .It is a saddening fact that the event of September 11 attack has impacted the airline industry in a very destructive way. It not only decreased the passenger traffic but also hiked up the airfares to make things worse. Eventually, the global recession made the airline industry struggle to subsist in the market and maintain their profit ratio. Subsequently, the only way to boost the sales was to gain customer confidence and loyalty. In order to gain customer’s satisfaction and loyalty, the airline industry initiated to make use of the marketing mix and its 7Ps.Since only a right marketing strategy can increase the customer’s loyalty and satisfaction; the airline services rested their trust on the 7 ps of marketing mix model. The 7 elements of marketing mix like product, process, price, place, physical evidence, people and promotion was sure the best concept for them. For this reason, the airline companies started to come up with promotions, advertising campaigns, frequent flyer programs and many online services to melt the mind and hearts of customers. They assured the customer that they would not regret for choosing their service as they are the best in the market in respect of price and comfort. Many airline services experienced that the customers definitely responded well to their marketing strategies and this enabled them to at least cover up their operating